Velimir ValožIć and His Descendants as the Booksellers and Publishers

Abstract

The paper deals with the work of an important Serbian publisher and bookseller Velimir Valožić, his sons Miloš and Dušan, and grandson Dragutin. The members of the Valožić family were true book lovers and promoters of real cultural values, leaving a significant mark on book publishing activities. Velimir started the publishing business and trained his sons, who continued their father's work with dignity. The Valožićs ran a bookstore in Belgrade and Niš, published and promoted books with great success, and delivered them to the most remote parts of Serbia. They did their job honorably and were respected among their fellow countrymen, and beyond, cooperating with many European metropolises. The Valožićs, Velimir, his sons and grandson, ran the bookstore for 86 years.